AlphaRex specializes on performance lighting and our ambition is to produce lighting products that are like no other. Back in the days when we started our business, we started with crystal headlights and got into angel eyes halo projector, from Altezza tail lights to LED tail lights, from halogen bulbs to HID kit, we have gone through lot of changes in the past decade. Our ambition tells us we need to make some revolutionary products once again; thus, we take the challenge and start our venture on the full LED headlights. The Nova-Series LED headlights mark the start point of our brand, and we will persist with our philosophy on other products to bring the best to the auto industry.
In AlphaRex, we believe that quality and innovation is the key to stay on top of our competition, and it is our mission to bring the best products to our fans. With 20 years of manufacturing experience, our factory is no doubt the pioneer of the performance lighting industry, and capable to achieve any request made by our customers. Our US team is formed by a group of auto enthusiasts. We design our lights from scratch, patent every components we designed, and make sure our products are compliant with the SAE and DOT requirement. Our products are also certified to ISO-9000, ISO-9001 and ISO-9002. We inspect every detail of the lights and make sure we are satisfied and so are our customers. We strongly believe that excellent customer service is the key to succeed, and our team is ready to answer any questions you have and make sure our customers have the best shopping experience.
AlphaRex also accept wholesale or dealership inquiry, and we apply the same service to our wholesale. We believe that in order to reach more customers, we need people to carry and promote our brand and products; therefore, we setup a price structure with MAP pricing for our wholesale customers. We intend to protect, instead of competing with, our distributors. In order to get to the win-win, we believe that we should put our effort on developing and improving our products, while our distributors focus on reaching out to the potential buyers. AlphaRex looks forward to work with you and make a revolution together!