About Us

AlphaRex® specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our goal is to produce unrivalled lighting products and technology. With our revolutionary PATENTED full L.E.D technology, our NOVA-Series L.E.D headlights mark the debut of our distinctive brand. Our PATENTED Ice Cube 3D projector is at the heart of our NOVA-Series exclusive design.
At AlphaRex®, we hold fast to the conviction that exceptional quality and innovation are key to outpacing the competition. Our commitment is to pioneer advanced products that meet the evolving desires of our customers. Boasting over 20 years of manufacturing excellence, our factory is a trailblazer in the performance lighting sector. We meticulously design our lights from scratch, secure patents for each component, and assure strict adherence to SAE and DOT regulations, setting industry benchmarks. Further elevating our standards, our products also comply with a suite of ISO certifications, including ISO-9000, ISO-9001, ISO-9002, and the automotive-specific ISO 17949. This commitment to quality is mirrored in our rigorous inspection processes, guaranteeing that our customers receive nothing short of perfection. We are steadfast in our belief that unparalleled customer service and technical support form the foundation of our success. Our dedicated team is always on standby to field any questions, ensuring our customers enjoy an unmatched level of service and satisfaction.
AlphaRex® is now welcoming wholesale distribution partners. We recognize the importance of partnering with esteemed Warehouse Distributors to reach a wider aftermarket audience. As such, we've established a discount structure for our NOVA-Series and LUXX-Series L.E.D headlights, offering MAP pricing exclusively for our wholesale clientele. Our aim is to support, not rival, our distributors. We believe in focusing our energies on product and technology enhancement, allowing our authorized distributors to concentrate on connecting with valued Jobbers and potential clients. AlphaRex® eagerly anticipates collaborating with you and your team!

2019: The Debut of AlphaRex

Established in June 2018, AlphaRex launched with an impressive debut of five headlight applications for trucks in Feb 2019. Our premiere at SEMA 2019 was met with acclaim. With an unwavering commitment to quality, our NOVA-Series headlights quickly captivated enthusiasts, establishing a robust digital footprint. Our strong presence on social media was undeniable, with memorable feedback from one of our fans, "AlphaRex comes like a storm" — a compliment we proudly embrace!

2020: Thriving Amidst the COVID Challenge

The year 2020 will forever be etched in our memories. The pandemic halted global operations, shows, and events. We grappled with logistical challenges, supply disruptions, and the inability to meet face-to-face for product development. Yet, these obstacles didn't deter AlphaRex. We pressed on, expanding our truck headlight range and successfully venturing into off-road vehicle lighting for models like the 4Runner and Tacoma. Despite the challenges, we secured partnerships with major wholesale distributors. Battling the tumultuous environment of 2020, we emerged not just intact, but stronger.

2021: Adapting, Advancing, and Achieving

While the lingering effects of COVID-19 continued to pose challenges in international logistics and travel, 2021 was a year of adaptation and growth for AlphaRex. We began reconnecting, marking our presence at truck events and reintroducing our brand to a wider audience. Our return to SEMA allowed us to showcase our innovative products, including the debut of our LUXX-Series headlights and tail lights. Three years of dedication positioned AlphaRex as a benchmark for quality in the lighting industry. As we continue to grow, our commitment remains: to uphold our reputation for unparalleled quality and unmatched customer experience.

2022: Breaking Boundaries with Bold Innovation

Having achieved our development goals in prior years, 2022 marked a year of exploration and expansion for AlphaRex. We ventured into new terrains, successfully establishing a presence in the Old Body trucks market with our 3rd gen Ram and Silverado Cateye NOVA-Series. Taking on the electric vehicle frontier, we faced the intricate challenge of crafting NOVA-Series headlights for the Tesla Model 3, a task we accomplished with determination. SEMA 2022 was a milestone, showcasing our revamped booth and the much-anticipated Ford Bronco headlights. At AlphaRex, our pursuit of innovation knows no bounds, and we're committed to showcasing limitless ingenuity.

2023: Electrifying Innovation

2023 has been a landmark year for AlphaRex, a testament to our unwavering commitment and innovation. Our foray into the burgeoning electric vehicle (EV) market has not only established a solid foundation but has also been distinguished by receiving the 'Best New Electric Vehicle Product 2024' award from the esteemed SEMA board. This accolade is not just a recognition of our innovative prowess but also a significant milestone that propels us to push the boundaries of EV technology and product development further. In this transformative year, our dedication to pioneering sustainable and forward-thinking solutions has positioned us as a leader in the EV accessory domain, promising a future where AlphaRex continues to drive innovation and excellence in the automotive industry.


2023: Grand Entrance to JDM Market

Beyond EVs, our adventurous spirit has carried us towards the JDM vehicles and expanding into the Asian market. The launch of the GR86 headlights, tail lights, and brake lights signifies our exciting entry into the JDM arena. Collaborating with renowned GT racer Max Orido and his daughter Maaya, we've immersed ourselves in JDM culture and made a splash in the racing world. It's with great pride that we showcased our brand at the 70th Anniversary of the Grand Prix, where our sponsored racer Adrian Chung clinched the championship at the Macau Grand Prix 70th Anniversary Race, catapulting AlphaRex into the spotlight of Asia's racing scene.